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Starbucks wants its baristas to talk about race with customers | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
CAROLINE MOSS MAR. 17, 2015, 8:45 AM

It's pretty standard to engage in conversation about the weather or the coming weekend with a barista as he or she is making your grande non-fat latte in the morning, but now Starbucks CEO Howard Schultz wants to move the discussion in a different direction.

This week, Schultz wants Starbucks baristas to start talking about race relations with customers, rejecting the idea that race is "too hot a topic" for a business to take on.

http://www.businessinsider.com/starbucks-wants-its-baristas-to-talk-about-race-2015-3
 

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